Friday 28 June 2013

>>I am officially not an awards-virgin anymore!

A couple of months ago I was starting to get seriously worried that I was not producing the kind of work that I could enter into advertising awards. In my industry, it really doesn't matter if you think you're talented, you are only measured by the amount of awards that you've won and how your porfolio is looking (but one without the other is not really good either). I was freaked out thinking all kinds of crazy things, one of them being that I completely sucked at my job and that I should just start with something different. To tell the truth, and after talking to some people at work, I realised that even the most successful art directors and copywriters think they suck at advertising at some point. The important thing is just to keep trying, and keep entering, and at some point (doesn't matter if it takes you 5 friggen years), you will win something.

Since being pared up with my amazing new copywriter, things have really changed. I am so proud of us, and being part of a team is just the best thing that could happen to me, right in the nick of time. We've been busy with a couple of real exciting pro-active jobs, and last night one of them won third place at the Ad of the Month ceremony Out of Home category. We actually decided to try doing some street pole ideas, since the Loerie awards and AdReach has a trip to Cannes in store for the winner this year (basically because the average street pole ad in South Africa is generally absolutely...well shit). Our streetpole won 3rd place, but was the only streetpole in the category to get a place.

I know, I know, it's only a street pole and it isn't like we won gold at Cannes, but it feels kinda rad winning your first award, doesn't matter how small it is. And who knows, Loeries are soon, and with two entries we might stand another chance. Holding thumbs:-)

Check out the project here.

Wednesday 19 June 2013

>>I have never wanted to go on holiday this much.

Hi all

Just in case anybody was wondering whether I grew tired of my little blogging hobby, and thus abandoned it..I haven't. The last 4 weeks of my life has been true hell at work, and I miss my blog terribly. I have so many exciting stories and photos that I want to blog from the last month, but I think they might still have to wait until next week. Despite the fact that I have been working really hard and stressing myself into near death, I AM working on some really exciting stuff, which should start filling the "my projects" part of this blog pretty soon. So rest assured, I haven't lost interest, or ran away to a far away lost island (even though I really want to). I will be back and blogging, when everybody around here decides to leave me alone for a bit;-)

Cheers vir eers!

Wednesday 5 June 2013

>>We are going on an adventure

I am rediculously excited by what I am about to announce:

We booked our flights to Argentina!!

Johan and I have been planning a trip to South America for a while, and after much deliberation about the possibility of traveling to Brazil, Chile or Peru, we finally settled on Argentina. A country jam-packed with interestig culture, natural wonders and great food, Argentina turned out to be the perfect South American backpacking adventure (that is what we will be doing). We were intrigued by the culture of tango and cowboys off-course, but I think it is the beautiful landscapes and open spaces we are really after. Stretching all the way from the Amazon to almost Antarctica, this country is enormous, and although we would have loved some more time to see everything there is to see, we had to settle for only 5 destinations. First up is Buenos Aires for city culture and tango. The second place is Iguazu Falls, one of the 7 natural wonders of the world, and bordering on Brazil. The third magical place will be Mendoza, where we will hopefully be able to enjoy some good steaks and wine. We will then travel down to Bariloche, Switzerland in South America. We will comlpete our circle route with El Calafete, to visit the Perito Moreno glacier before returning back to Buenos Aires.  We plan to travel there in November, which is also the time when most of the Jacaranda trees in Buenos Aires will be in full bloom. I think I might have to invest in a wide-angle lens for my camera, because the epicness, I have a feeling, will just be too much! I will also be blogging our adventure right here, so there is another thing to look forward to:-))) Eeeeek, can't wait!!!